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Vedettes PARIS Bronze Souvenir CHARM Eiffel TOWER Boat HEART Necklace-n-vedparist

A superb Paris, France Souvenir necklace with a solid Bronze Heart charm and a Vedettes de Paris Eiffel Tower boat as well a a vintage Rhinestone Bead.

A Rare treat indeed!

The charms are delicately placed on Ivory pearls and Jet Black crystals.

Charm measures 1.75" Long and necklace is 28".


The birth

Les Vedettes du Pont Neuf are created in 1959 by its founder Emile Azam. After having been a dealer in the 50s, a brand of boat building (Rocca) on the banks of the Marne at La Varenne Saint-Hilaire, he embarks on an adventure in Paris.

Vedettes du Pont-Neuf

The first Parisian implantation takes place in front of the Louvre, Quai du Louvre, on the right bank of the Seine. The first boat is in wood and called Symoun, with a capacity of 30 seats. The cruises take place from April to September, and last 30 minutes without comments.


The first steps

In 1967, Les Vedettes du Pont Neuf are transferred from the Quai du Louvre to the Square du Vert Galant on the Ile de la Cité. The move became necessary for the realisation of the Georges Pompidou expressway. A 25m pier is then built in Concarneau to receive the three ships of the fleet.

Seine river cruise

The construction of a first boat made of steel with 50 seats is launched in 1960 in Concarneau: the Rocca I. Soon, Emile Azam realizes that it is already proving too small. Thus, in 1962, a new Vedette with 112 seats is delivered by the Chantiers de Concarneau, called Rocca 2. In 1964, Rocca is sold to finance the construction of the Rocca 3 and 4.

In 1970, Emile Azam calls his 16 year old nephew sides, Eric Levavasseur. The Rocca 5 joins the fleet of existing boats. Eric asks his brother Xavier Levavasseur to join in 1977.

Attendance is steadily increasing. In 1980, the Hydraseine, a boat with 250 seats, is built by Chantiers Trait, near Rouen. This new larger boat allows evening events (150 to 200 per year). The 25m pier is too small; in 1982 the surface is doubled and hosts a bar.

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